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Cracking the Code: Secrets to Creating a Viral Reel on Instagram by Liberal Arts Productions

Writer's picture: Team Liberal ArtsTeam Liberal Arts

As a film production house we, Liberal Arts Productions understand the power of viral content on social media platforms like Instagram. If you're looking to create a viral Reel on Instagram, we've got some valuable tips to share:



  • Strategize your content: As storytellers, we understand the value of conceptualizing and developing our material before beginning the production process. Spend some time coming up with concepts that complement your brand and appeal to your target market. To make your Reel stand out from the crowd, think about including distinctive components or a unique point of view.

  • Capture attention quickly: Reels must have content that is succinct and compelling because their length is limited to 30 seconds. By coming up with an intriguing opener that piques interest, you may capture your audience's attention right away. Keep your viewers interested throughout the entire Reel by using inventive transitions, eye-catching graphics and deep storytelling tactics.

  • Stay on top of trends: Trends change quickly in the social media’s dynamic environment. As a video production company, we constantly check the Instagram community's pulse to learn about the newest competitions, dancing crazes, and viral filters. Your Reel can become more visible and have a greater possibility of going viral if you incorporate these themes into it.

  • Utilize relevant hashtags: The use of hashtags can help people find your Reel more easily. Perform in-depth research to find popular and pertinent hashtags in your niche. To increase your exposure and establish connections with a larger audience who are actively seeking related material, strategically use these hashtags in your descriptions.

  • Enhance with sound and music: We know the importance of sound in storytelling as filmmakers. Select music that goes well with the tone and message of your reel. Choose music or audio samples that are well-known and appeal to your target demographic. Using music to capture the essence of the occasion can foster an emotional bond and increase the shareability of your reel.

  • Aim for the Explore page: The Instagram Explore page is a starting point for growing your following. Concentrate on producing engaging content of the highest caliber to enhance the possibility that your Reel will show on the Explore page. Encourage viewers to like, comment and share your Reel since Instagram will notice these interactions as an indication that your video is worthwhile and deserves to be seen by more people.

  • Cross-promotion across platforms: In order to increase the impact of our material, we at Liberal Arts Productions are aware of the value of cross-promotion. Share your Reel on a variety of social networking sites, your personal website and a blog. Utilize your current network and encourage your followers to share your Reel to increase its exposure and potential for virality.


At Liberal Arts Productions, we pride ourselves on our ability to create exceptional Reels that elevate brand marketing efforts. With our expertise in storytelling and visual aesthetics, we specialize in crafting captivating and engaging content that resonates with audiences. By leveraging our skills in concept development, videography, editing and sound design, we deliver Reels that not only capture attention but also drive brand awareness and engagement. Whether it's through compelling narratives, stunning visuals, or unique perspectives, we excel at creating Reels that leave a lasting impact. Trust Liberal Arts Productions to elevate your brand's marketing with our unrivaled expertise in creating the best Reels that captivate audiences and achieve remarkable results.


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  • What is the intended purpose of your film/video?
    What goals are you trying to meet by using film/video production? Try to limit your goals so that your film/video production is easy to follow and has a nice flow. What is something you have to do or explain on a day-to-day basis that can be accomplished by video?
  • Who is going to see this film/video and where are they going to see it?
    Who’s your audience? What do they know/don’t know already? How will the film/video be distributed? -Website, broadcast, DVD, projection, social sharing, in-store display, etc.
  • What needs to be in the film/video?
    Do you have some ideas for the concept of the film/video? What are necessary scenes for the film/video? Ideas for locations, people, etc.? Create an outline of how you want your film/video to go and what you want/need to include.
  • How do you want your film/video to be narrated?
    Voice over, text, on camera talent, or any combination, etc.? Each one gives a very different feel and may not be appropriate for every film/video.
  • What style would you like it to have?
    Documentary, cinematic, narrative, testimonial, commercial, overview, etc.? Find examples of what you like and share it with us.
  • Budget?
    Film/video production can get expensive but we are able to work with most budgets. Your production may need multiple cameras, waterproof or high speed/low speed cameras, microphones and sound mixing gear, special lighting, special effects, etc. Also you can’t forget about allotted time for editing and if there will be any animation, CGI (Computer Generated Images), text effects, or multi-cam editing. These things can add up some extra time and some extra from your pocket if not properly planned and budgeted.
  • Deadline?
    Film/video productions can take weeks or months to produce so it’s best to plan as much in advance as possible.

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