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Harmonizing Narratives: The Role of Music in Brand Films by Liberal Arts Productions

Writer's picture: Team Liberal ArtsTeam Liberal Arts

At Liberal Arts Productions, we firmly believe in the enchanting and transcendent power of music. As a film production house dedicated to crafting impactful brand films, we understand that music plays a vital role in shaping emotions, capturing attention, and leaving a lasting impression on audiences.



  • Setting the Emotional Tone: Music is an effective instrument for setting the emotional tone of a brand film. It has the capacity to engage the viewer right away and establish a strong connection to the brand's narrative. We can elicit specific emotions such as joy, enthusiasm, nostalgia or empathy by carefully picking the proper music. We curate music that resonates with viewers, allowing them to relate to the brand's message on a deeper level, based on an in-depth understanding of the brand's essence and target audience.

  • Enhancing Storytelling: Our team thinks that brand films are more than just ways to promote products or services; they are also opportunities to tell stories. Music is a powerful storytelling element that enhances the visual narrative while also directing the viewer on an emotional journey. The right music can create a flawless fusion between pictures and sound, supporting the brand's story and leaving viewers with a lasting impression. Our team methodically selects music that compliments the brand's narrative, boosting the storytelling experience, whether it's a soaring orchestral composition, a catchy pop track, or a delicate ambient melody.

  • Building Brand Identity: Music has the ability to influence emotions, but it can also alter perceptions and strengthen company identification. We assist brands in developing a unique aural identity that gets associated with their image through carefully chosen music. By picking the appropriate music, we create original soundscapes that speak to the brand's values, personality and target market. After watching the movie, viewers' memories of this well-executed audio-visual experience will continue to reinforce the brand's identity.

  • Creating Memorability: Any brand film must have a strong sense of memorability. Liberal Arts Productions makes sure that the brand film stays in viewers' thoughts long after they have seen it by integrating memorable musical motifs, catchy jingles, or earworm songs. A strong mnemonic tool, music helps people remember information and makes an impression. We are aware that a clever melodic hook can become synonymous with the brand, making it easily recognizable and conjuring up favorable associations.


Music holds an indelible power to engage, captivate and inspire audiences. At Liberal Arts Productions, we recognize the transformative role of music in brand films and harness its potential to create emotionally resonant and memorable visual experiences. By skillfully integrating music with storytelling, brand identity, and emotional connection, we empower brands to connect with their audiences on a deeper level. With music as our ally, we craft brand films that leave an indelible mark, reinforcing the brand's message and fostering lasting connections. Liberal Arts Productions believes that music is not just an accompaniment; it is the heartbeat that breathes life into brand films, elevating them to extraordinary heights.


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  • What is the intended purpose of your film/video?
    What goals are you trying to meet by using film/video production? Try to limit your goals so that your film/video production is easy to follow and has a nice flow. What is something you have to do or explain on a day-to-day basis that can be accomplished by video?
  • Who is going to see this film/video and where are they going to see it?
    Who’s your audience? What do they know/don’t know already? How will the film/video be distributed? -Website, broadcast, DVD, projection, social sharing, in-store display, etc.
  • What needs to be in the film/video?
    Do you have some ideas for the concept of the film/video? What are necessary scenes for the film/video? Ideas for locations, people, etc.? Create an outline of how you want your film/video to go and what you want/need to include.
  • How do you want your film/video to be narrated?
    Voice over, text, on camera talent, or any combination, etc.? Each one gives a very different feel and may not be appropriate for every film/video.
  • What style would you like it to have?
    Documentary, cinematic, narrative, testimonial, commercial, overview, etc.? Find examples of what you like and share it with us.
  • Budget?
    Film/video production can get expensive but we are able to work with most budgets. Your production may need multiple cameras, waterproof or high speed/low speed cameras, microphones and sound mixing gear, special lighting, special effects, etc. Also you can’t forget about allotted time for editing and if there will be any animation, CGI (Computer Generated Images), text effects, or multi-cam editing. These things can add up some extra time and some extra from your pocket if not properly planned and budgeted.
  • Deadline?
    Film/video productions can take weeks or months to produce so it’s best to plan as much in advance as possible.

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Dehradun, Uttarakhand, 248001

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