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  • Writer's pictureTeam Liberal Arts

Making Brand Films Accessible: The Role of Subtitles and Localization

It is impossible to exaggerate the importance of video content in brand marketing in the current digital era. Videos are more dynamic and compelling than text or still images alone, and they are better able to communicate feelings and ideas. Liberal Arts Productions, is aware of the value of making interesting brand films that connect with a wide audience. To ensure that your brand film reaches and has the greatest possible impact on as many people as possible, it is crucial to consider accessibility in addition to producing amazing content.

The Power of Subtitles

  • Inclusive Accessibility: For brand films, subtitles are a crucial component of accessibility. They open up your information to a larger audience, including people who have hearing loss. By including subtitles, you make sure that your message reaches everyone and is not just heard by those who can hear it.

  • Global Reach: Language restrictions can be overcome via subtitles, allowing your brand film to reach a global audience. When your video has subtitles, it is simple for non-native speakers to understand, broadening its audience and possibly drawing in new consumers and customers from various linguistic backgrounds.

  • Improved User Experience: Videos with subtitles enhance user experience. The ability to read along will make it easier for viewers to comprehend and remember the information being given. This enhanced understanding may result in greater involvement and a more favorable opinion of your brand.

The Role of Localization

  • Cultural Relevance: Localization is more than just adding subtitles; it also involves tailoring the entire commercial to a particular cultural setting. In order to appeal to the culture and values of the target audience, it is necessary to modify not only the language but also the images, allusions, and messaging.

  • Building Trust: You may respect the cultural peculiarities of your audience by localizing your brand film. As a result, viewers will be more likely to trust your brand and feel more connected to it.

  • Compliance with Regulations: Regarding the usage of language and cultural references in advertisements, several regions have special rules. By ensuring that your brand film conforms with these rules through localization, you may avoid any potential legal problems.

How Liberal Arts Productions Implements Subtitles and Localization

At Liberal Arts Productions, we understand the importance of subtitles and localization in making brand films accessible and culturally relevant. Here's how we integrate these elements into our filmmaking process:

  • Transcription and Translation: We start by typing up the narration and dialogue from our brand films. This step is crucial for accurately translating the spoken content into subtitles. Depending on the intended audience, we then translate the subtitles into a variety of languages.

  • Cultural Research and Consultation: We thoroughly investigate the history, values, customs, and consumer preferences of the target culture. Our creative choices during the filmmaking process are influenced by this research. To make sure that our brand films are appropriate for the cultural setting, we carefully collaborate with local consultants and specialists.

  • Quality Control and Testing: When making subtitles, team Liberal Arts pays close attention to every last detail. Timing, accuracy, and readability must all be perfect. We make sure that the subtitles do not interfere with the visual experience and are properly synchronized with the audio. We frequently hold test screenings of a localized brand film with members of the intended audience before finalizing it. Their comments allow us to improve the movie and make it more effective.

Making brand films accessible through localization and subtitles goes beyond just compliance; it's a strategic decision that can have a big impact on how well your marketing initiatives turn out. Your brand films may reach a wider audience and create stronger connections with viewers all around the world by embracing accessibility and cultural relevance. Incorporating the power of subtitles, localization, and a deliberate approach to filming, Liberal Arts Productions is dedicated to producing diverse and culturally aware marketing videos that make an impact and inspire meaningful participation.


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