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  • Writer's pictureTeam Liberal Arts

The Psychology of Music in Brand Films: Crafting Consumer Perceptions with Harmonious Storytelling

Brand films have become a potent tool for delivering messages that go beyond those of conventional advertising in the field of visual storytelling. Audiences can be captivated and a brand's identity can be permanently etched in their memories by an engaging tale and eye-catching imagery. But there's another subdued yet significant component that frequently plays a key part in shaping emotions and cementing memories in these movies: music. This blog post explores the complex psychology of music in brand films and the decision-making process that goes into choosing a score.



  • The Marriage of Senses: Music and Visuals: Think about watching a moving scenario play out on the screen. Try to picture that scene now without any background music. There would be a noticeably different emotional effect. This blending of music and images demonstrates the inescapable relationship between the auditory and visual senses. By guiding the audience's emotional journey and influencing how they perceive the story being delivered, music has the power to amplify the intended message of a brand film. We at Liberal Arts Productions are aware of the powerful emotional and nostalgic effects that music has on listeners. The underlying narrative is meticulously chosen to align with each note, rhythm and melody, improving emotional involvement and ultimately affecting customer perception.

  • The Emotional Soundtrack: Impact on Consumer Perception: The psychology of music goes beyond merely being enjoyable; it engages the subconscious and elicits emotional responses that frequently affect decision-making. The proper musical score for brand videos can evoke feelings of empowerment, exhilaration, melancholy, or even nostalgia. Liberal Arts Productions uses this emotional resonance to create a strong, long-lasting impression of a brand. For example, a brand video promoting an eco-friendly product would choose a mellow, acoustic music with background natural noises. This not only reflects the principles of the brand but also gives the audience a calm, environmentally mindful emotional space, strengthening the bond between the business and its customers.

  • Harmonizing Creativity: The Score Selection Process: Selecting the ideal score for a brand film is a rigorous and team effort behind the scenes at Liberal Arts Productions. Our creative team looks closely at the essence of the brand, its history, and the feelings it wants to arouse. The narrative beats, tempo, and intended audience reaction of the movie are taken into account while comparing each musical choice. Additionally, our production company is aware of the distinction between original music compositions and licensed music. Original compositions offer a distinctive, tailored experience that only resonates with the business and its message, in contrast to licensed tunes, which can convey a sense of familiarity. This unique approach gives the plot more credibility and strengthens the movie's overall impact.


Crafting Memories through Harmonious Storytelling


Music plays an important role in brand films as a storytelling tool that may evoke feelings, forge relationships, and alter perceptions. Liberal Arts Productions is aware that music is a potent tool that, when used skillfully, can transform a routine movie into a memorable one.


Pay attention to the tunes and rhythms that support the pictures while you view our brand films. You'll see that the music is more than simply a background score; it's the narrative's heartbeat, affecting your emotions and leaving the brand's message etched in your memory. The symphony serves as a constant reminder of the impact of musical narrative even after the final credits have rolled.


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